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42
products
About Pica Pica
Pica Pica started in Stockholm with a simple idea: clothes should feel like a holiday. The brand blends Scandinavian minimalism with the warmth, colour and playfulness of southern Europe, something they call Scanditerranean. It began with sun-faded dad caps and printed tees and has grown into a full wardrobe, but the cap is still the brand's signature.
Every collection starts from a place: a stretch of coast where the days move slowly, a small town with an osteria on the corner, a mountain view in sharper light. You can see it in the motifs. Styles like Vacation Mode, Ceo of Fun, Negroni and Formentera Social Club are built to sit slightly askew and raise a smile, not to take themselves seriously.