Converse has been around for nearly a century and is as popular as ever, by being a perfect combination of classical and modern. Converse products, such as caps and beanies, are part history and part future. Converse started as a brand creating basketball shoes and soon became very popular. Several popular rock bands are wearing Converse which has let to strong popularity also outside the world of sports. The brand has continued to evolve, all while keeping its core values, and is now very popular as casual street wear. As Converse puts it themselves; by wearing a cap, beanie or snapback from Converse "you create a culture of authentic street style, simply by being yourself."