Fred Perry was founded as early as 1952. It started with sweatbands for tennis players. The founder, tennis player Fred Perry, created the sweatband designs for himself. Fred Perry was a young working class lad who defied the British tennis snobs by winning 4 Wimbledon titles, while at the same time designing his own training and playing outfits. The Fred Perry logo, a wreath, was created based on the on court performance, and is associated with a robust and self-assurance style.
This assurance is reflected in the products still to this day where the wreath is proudly visible on caps and beanies. Fred Perry was considered the best-dressed player of his time, and now, half a century later, the brand is an iconic style that is as popular in the fashion world as it is a successful combination of sportswear and streetwear. A snapback, flatcap, cap or beanie from Fred Perry is strongly associated with authenticity, integrity and attitude.